POWER AND SOUL

Revolutionizing fun on the water. Empowered by a passion for innovation, we create exceptional value and experiences that enrich the lives of our customers.

Spirit of challenge

The founder of Yamaha Motor Co., Ltd., Genichi Kawakami, set a clear standard for Yamaha brand engineering and manufacturing when he said, “It isn’t a product if it isn’t world class.” 60 years later, Yamaha continues its endeavors to create diverse value through products and services, and we promise to keep delivering excellence in order to create a more fulfilling life for people all over the world.

Neil Kobayashi, the “WaveRunner Papa” invented the WaveRunner® in 1986, forever changing how people access and enjoy their time on the water. Walk through the evolution of the WaveRunner® to learn how the global phenomena began.